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Selecting Cultural Cards for Zhuhai

A two-month effort was initiated on July 20 to select the ten most representative culture-related issues of the city Zhuhai. Long Guangyan, the member of the Standing Committee of CPC Zhuhai Municipal Committee and director of the Publicity Department, is heading the selection organising committee.

The committee's first meeting was held at the Zhuhai Literature & Art Mansion on East Jiuzhou Avenue. Sponsored by the Publicity Department of CPC Zhuhai Municipal Committee and Zhuhai Federation of Social Science Circles, the intent is to promote almost anything culturally relevant that contains high value and strong impact.

With the theme of "Concentrating on the Cultural Essence & Polishing the Cultural Card", the activities will be conducted in several stages until the end of September. Firstly, there is nominations and recommendations by residents or tourists. What follows is a preliminary selection of 30 entries by an expert panel, and then the screening of ten each by the public and judges.

Finally, the organising committee will submit the results to the organising committee for Guangdong City Cultural Cards and will include them in a newly published memorial album. The selections will be promoted via print, television and electronic media.

The applications and the standards have been outlined by selection principals and criteria of the Guangdong Federation of Social Science Circles.

The scope of the selection includes:

1) Tourism resources covering food, specialities, attractions, scenic spots and landscapes;

2) Regional landmarks such as iconic place, districts and buildings;

3) Role models who have made contributions in history;

4) Economic industries with cultural connotations;

5) Deeds and events which including major historical happenings, large-scale shows and honourable lifestyles;

6) Relics and heritages that consist of antiques, folklores, intangible cultural heritages, historic sites, ruins, and former residences;

7) Culture and art which refers to schools or achievements in calligraphy, fine arts, literature, and folk arts with huge influence.

The criteria highlights monuments containing local cultural resources and uniqueness from any others, and cultural influence representing regional achievements and manifesting cultural soft strength and spiritual inspiration.

Applications are also required to have powerful image forces that represent cultural soft power, reflect spiritual pursuit and the conduct of local people. Whether it pushes forward the transformation and upgrade of local industries are also factored in.